Posted 19 April 2010,
Media and the School
Those of you who were around Trinity last Thursday during any of the three dismissals may have noticed what, in the industry, is referred to as an ENG (electronic news-gathering) crew standing on the corner of 91st Street and Columbus. While this term is applied to a variety of configurations, in this case it was a videographer and a reporter. To those who sent me a text message or an e-mail or who called to alert me to the arrival of the ENG crew…thank you. I received my first alert from Trinity’s security team around 2:35pm and I went out to chat with the two journalists. They were from Teen News
), which is currently a subsidiary of WN Network. WN Network operates a kind of news portal Web site that pulls heavily from international online sources (AP, AFP, etc.) but also generates its own content. Teen News
visits Trinity about one dozen times every year and has a decidedly pop-culture orientation. Thursday’s visit focused on tampons and menstrual cycles, but in the broader media context the topic was really Kloe Kardashian’s role in the new Kotex advertising campaign.
It is this relationship between commerce and “news” that I find endlessly fascinating. Kimberly-Clark, which owns the Kotex brand, launched a new product line in March of this year: U by Kotex. The marketing of the product has taken the Kotex brand into dramatically new design directions and has been followed by an aggressively promoted advertising campaign designed by Marina Maher Communications…a ...